Sales for CEOs

What do CEOs need to know about their sales organization? Here's a primer.

This article is the second in a series for CEOs on each of the six core areas of the business. The first installment tackled the marketing function. Now we turn to sales. Taken together, these pieces serve as a crash course for CEOs, helping them effectively balance the key functions of their business. Achieving this balance is central to the value a CEO creates within an enterprise.

Previously in the series:

Marketing for CEOs