Managing The Future

Managing The Future

What the Transfer Portal Can Teach CEOs

College football coaches are wrangling with a new reality. CEOs now face their own version of a similar problem.

Joel Trammell's avatar
Joel Trammell
Sep 08, 2026
∙ Paid

Like a lot of people, I watched some college football this weekend. As a Louisiana Tech fan, I had more fun than most as I got to watch the Bulldogs dominate in an 80–6 game.

But the weekend was also a reminder of how much college football has changed.

More than 10,500 players across NCAA divisions entered the transfer portal during the 15-day window in January. Oklahoma State lost 64 players and brought in 54. West Virginia made 78 roster moves. Several other major programs turned over nearly as many players.

Coaches once had years to develop players and pass along the program’s culture. Now they may have a few months to turn a group of talented strangers into a team.

CEOs face a similar challenge — not with free agents but with AI agents. Business leaders have suddenly gained access to an enormous amount of intelligence and capability. But like a transfer player, AI arrives knowing nothing about how your particular organization operates. In both cases, the challenge is getting new talen…

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