Tariffs and the Road Ahead

Future-proofing your business for whatever's next

Tariffs are here. The latest round is sending ripples through supply chains and planning cycles. The stock market isn’t looking good. The business sector is feeling unsettled.

Our job as CEOs isn’t to control macro shocks. It’s to be the shock absorber and help our companies navigate the future.

When wearing our CEO hats, the question isn’t “Are tariffs bad?” It’s: “Given the current reality, how do we respond wisely?”

When the outside world becomes even more unpredictable, your inside world has to be rock solid. For the CEO, that starts with two basic things:

1. A forward-looking pulse on execution

Most CEOs are drowning in data, charts, and dashboards. Information flows in from finance, sales, marketing, all of it backward-looking. You end up with a clear picture of Q1 just as that quarter is slipping away. It’s like driving a car by staring in the rearview mirror.