Managing The Future

Managing The Future

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Managing The Future
Managing The Future
So You Think You're Good at Goal Setting?

So You Think You're Good at Goal Setting?

Overconfidence can cause a good executive team to work against each other.

Joel Trammell's avatar
Joel Trammell
Jul 28, 2025
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Managing The Future
Managing The Future
So You Think You're Good at Goal Setting?
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Happy Monday, reader.

Here’s a reminder of a few of the CEO tools you’re welcome to take advantage of:

  • Create or refine your 1-Page Strategic Plan with our custom AI agent

  • Build your leadership User Manual

  • Grab a complimentary CEO advisory session with me

Several years ago, I met with an executive team that felt they were really good at setting company goals.

I was there in a consulting capacity. The CEO told me that it wasn’t him or the other C-suite folks who needed help with goals. They were all totally aligned on the objectives.

(As he told me this, he interwove his fingers to emphasize the point.)

Rather, this CEO explained, it was the lower layers of the company who were really struggling. Despite the crystal clarity at the top of the organization, employees tended to drift off and do their own thing. I was there to hopefully help them realign and execute.

I was a little surprised by this team’s confidence. If they were already aligned, could I really help?

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