Get 'R Done! Setting Goals as CEO

How to Set Goals Without Your Team Muting You on Zoom

Welcome to 2025. Time to shed those holiday pounds and set some corporate goals!

I know it can feel a little daunting at times, but one of the most pivotal tasks for any CEO is setting corporate goals. The author Robert Heinlein once said, "In the absence of clearly defined goals, we become strangely loyal to performing daily trivia." That’s true not only in our personal aspirations but in organizations at scale. If the CEO doesn’t rigorously define the target and make sure it’s meaningful to people, the various teams will naturally revert to doing their own thing.

But goal setting is a process that often stumps even the brightest CEOs.

Why? Well, it’s naturally uncomfortable. Setting a goal means implicitly saying you are not happy with how things are now. It’s also difficult to set goals in a world where the opportunities are so vast. You could pr…